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↳ Metricool
Metricool looked like the ‘everything tool’ in demos—multi-platform posting, a calendar, and best-time-to-post insights. But once we actually tried to schedule real posts, we hit limitations fast: YouTube Shorts wasn’t fully supported, TikTok captions came out messy, and Instagram Reels gave us file size errors that would’ve forced us to resize everything.
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Pros
- +Supports posting across many platforms
- +Calendar view plus audience/best-time-to-post insights
- +Analytics were slightly better than Buffer in our comparison
Cons
- -YouTube Shorts: can’t set description or thumbnail (in our test)
- -TikTok captions posted unformatted
- -Instagram Reels file size errors; support suggested resizing videos
- -Felt like it would create more work instead of saving time
