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How to set up a Google Group
Google Groups is our favorite “baby step” for founders who need to stop using name@company but don’t want to buy extra seats. You can route messages to a group inbox and reply via an alias from your existing Gmail setup. It’s the cleanest way to lay the foundation for a help desk later.
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Pros
- +Free way to create shared inbox behavior without extra seats
- +Lets you reply from generic aliases like support@
- +Great foundation before moving to a help desk
Cons
- -Setup can feel confusing the first time
- -Not a replacement for help desk workflows at scale
