How a Broke Tradie Sold 2M Coffees in 18 Months & Built a Global Coffee Empire! (Before You Speak)

In this episode I sat down with Jaryd Terkelsen, the tradie-turned-CEO who went from swinging a hammer on construction sites to building one of Australia’s fastest-growing coffee brands - Before You Speak Coffee. In this episode, we dive deep into his incredible journey from working long days in the mines to selling over 2 million coffees in just 18 months, launching into thousands of retailers, partnering with Formula 1 teams, and turning a simple idea into a global wellness movement. Jaryd shares the real story behind the brand, the early struggles, the bold $80K bet, and the massive risks that nearly cost him everything. We talk about how he left behind a secure job and took a huge pay cut to chase a dream no one believed in. From managing a supplement store on weekends to creating a high-performance coffee formula that changed his life (and the industry), this episode is packed with raw honesty, hard-earned wisdom, and powerful insights into what it really takes to build something that lasts. If you’re stuck in a job you hate, dreaming of starting something new, or looking for real talk about what it takes to build a brand from scratch, this one’s for you. Jaryd’s story proves that with grit, passion, and a bit of caffeine, anything is possible. In this episode: - From Carpenter to Coffee CEO – How Jaryd walked away from life in construction to start a wellness coffee brand from scratch. - The $80,000 Bet That Started It All – The moment he risked it all on a first production run that could’ve bankrupted him. - How Before You Speak Sold 2 Million Coffees In 18 Months – The scrappy marketing and grassroots growth strategy that exploded the brand. - Overcoming the Fear of Starting Over – What it really felt like to take a massive pay cut and leave a “safe” job to chase a risky dream. - The $1.5M Tech Startup That Failed – Why his side business didn’t take off and what that failure taught him about focus, ego, and letting go. - Going From Local Startup to National Retailer – How the brand scaled into Woolworths and got stocked across Australia. - Sponsoring a Formula 1 Team with ZERO Experience – The behind-the-scenes story of how they landed a dream deal in one of the world’s most elite sports. - Mental Health, Stress & Burnout – Jaryd opens up about the pressure of being a founder and the toll it took on his peace of mind. - The Truth About Ecom Success (That No One Talks About) – Why selling online looks easy but is anything but — and how to survive the chaos. - The Power of Passion-Driven Products – Why building a business around something you genuinely use and believe in changes everything. — Get Shopify for $1 👇 https://www.shopify.com/au/free-trial?irclickid=wgFQcpVhwxyKT6gUgB2moRbFUksUn4yhm2z22g0&irgwc=1&partner=4450628&affpt=excluded&utm_channel=affiliates&utm_source=4450628-impact&utm_medium=cpa&iradid=1061744 Follow the channel here👇 Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en TikTok: https://www.tiktok.com/@lifemoneyandlove Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q Follow me here👇 Instagram: https://www.instagram.com/dylanmullan TikTok: https://www.tiktok.com/@dylanmullan Follow Jaryd here👇 Instagram: https://www.instagram.com/jarydterk/?hl=en