From 14,000 Units Sold In The First 30 Days to $2.5M in Pre Order Sales & 400% Growth In 3 Years!

In this episode, I sat down with Jono Bryt and Jesse Leeworthy, the co-founders of Memo Bottle- the Aussie brand behind the flat, reusable water bottle that’s taken the world by storm. Best mates since they were four years old, Jono and Jesse turned a simple sketch and a big frustration into a global brand that’s sold over 1 million bottles, partnered with major retailers, and helped save the planet by stopping over 200 million single-use plastic bottles from going to waste. We hear how they bootstrapped from nothing, launched one of Australia’s most successful Kickstarter campaigns, and went on to build a product that now sits on shelves across the globe, including in Apple Stores and high-end design shops. Whether you’re a young entrepreneur, a dreamer with an idea, or someone trying to build something that matters, this episode is packed with insights on sustainability, product design, branding, purpose-driven business, and how to turn frustration into a movement. In this episode: - How two best mates turned a sketch into a million-dollar bottle brand – Learn how solving your own problem can spark a global idea. - Starting with no funding, no PR, and zero contacts – See why taking action beats waiting for perfect conditions. - The Kickstarter campaign that changed everything – Learn how they launched a movement with nothing but grit. - Why the world didn’t need another bottle—it needed a better one – Discover how to create products people actually want. - Their mission to stop 200 million single-use bottles – See how purpose and profit can grow together. - How their childhood shaped the brand’s core values – Learn why your past can fuel your future. - The mental toll of building from scratch – Get the raw truth about burnout and keeping going. - The chaos of scaling to 7 global warehouses – Find out what growth really looks like behind the scenes. - How they deal with fear of failure and collapse – Learn why fear never leaves, and how to work with it. - Staying aligned after 11 years as co-founders – Hear what it takes to build a business and stay friends. — Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇 https://cal.com/lifestyle-brands/application-calls Follow the channel here👇 Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en TikTok: https://www.tiktok.com/@lifemoneyandlove Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q Follow me here👇 Instagram: https://www.instagram.com/dylanmullan TikTok: https://www.tiktok.com/@dylanmullan Follow Memo Bottle here👇 Instagram: https://www.instagram.com/memobottle/ https://www.instagram.com/jonathan_byrt/ https://www.instagram.com/jesse_leeworthy/