V&A Museum: Recreating this Iconic Logo (Alan Fletcher, Pentagram), Copycat Design Series [EP 02]

In this episode of Copycat Design series, we dive into one of the most iconic logos in modern design: the V&A Museum logo, created in 1989 by Alan Fletcher of Pentagram. This video explores: • The history of the V&A logo and Fletcher’s design process • How Bodoni typefaces inspired the mark • Why hand-drawn adjustments made the logo timeless • Step-by-step instructions to recreate the logo in Adobe Illustrator ► *Adobe Illustrator Practice Projects* How to create a logo in Adobe Illustrator: Practical logo techniques you can apply in your own designs — like removing a letter’s stem, or substituting a crossbar with a different character’s stroke to create elegant logotypes and monograms Along the way, we’ll look at fascinating design insights from Fletcher himself—showing how much iteration and refinement goes into even the most “simple” logo solutions. Follow Along: As a Guide: Open Illustrator and place the reference image on a background layer. Find a reference image of the logo. For the V&A logo, images from the AGI website work well: https://a-g-i.org/design/victoria-albert-museum 🔗 Resources mentioned in the video: AGI Victoria Albert Museum: https://a-g-i.org/design/victoria-albert-museum Creative Review Article: https://www.creativereview.co.uk/va-museum-logo Pentagram Website: https://www.pentagram.com/work/v-and-a-south-kensington V&A Marketing PDF: https://www.vam.ac.uk/__data/assets/pdf_file/0003/259914/Marketing.pdf This series is all about learning from the greats by recreating their work—not to copy for commercial use, but to sharpen your eye, train your design skills, and better understand what makes classic logos so effective. 💬 I’d love to hear from you! Comment below with: • What you liked about this video • Topics or logos you’d like me to cover next Or simply share: What brought you joy today? 👉 Subscribe for more design tutorials, typography breakdowns, and copycat explorations. Read full how-to blog post: https://designertofullstack.com/creating-a-logo-inspired-by-alan-fletchers-va-design-a-step-by-step-guide/ #LogoDesign #CopycatDesign #VandA #Pentagram #AlanFletcher #DesignerToFullstack ✅ Educational Purpose Only “This video is for educational and training purposes only. The logo(s), designs, and brand elements featured remain the property of their respective owners.” ✅ No Commercial Use “These recreations are demonstrations for learning and practice. They are not intended for commercial use or reproduction.” ✅ Fair Use Context “This content qualifies as fair use under copyright law because it is transformative, educational, and non-commercial.” ✅ Credit to Original Designer “Original V&A Museum logo designed by Alan Fletcher, Pentagram (1989).” _____________________________________________________________ *JOIN MY EMAIL LIST* Love quick, helpful tutorials? You’ll love the emails too. 💌 https://designertofullstack.com/join-the-list/ *ABOUT ME* Hello, world. I’m *Kelly Barkhurst* —an experienced Mac-based full-stack designer, educator, and entrepreneur passionately blending artistic vision and creativity with deep technical expertise. With a BFA and MFA in Graphic Design and a certificate in Full-Stack Web Development, I’m uniquely positioned to work at this intersection of design and tech. My driving force is creating meaningful solutions and helping clients and students do the same. *What’s Kelly’s superpower?* It’s using design thinking to strategically plan the BIG picture, then diving deep into the technical “weeds” to bring that vision to life—through beautiful visual design, compelling writing, or well-crafted, functional code. *What brought you JOY today? * 👇 Share in the comments below *SOCIALS* https://twitter.com/@designer2fstack https://www.facebook.com/designertofullstack https://www.youtube.com/@UCWk0aZ-yFzCQX5bMLaISrog