Get Better at SEO Fast | ChatGPT JSON-LD Schema for Local Businesses Example l technical SEO

Watch this *long-form video* of a *designer and developer using ChatGPT to assist adjusting and duplicating JSON-LD schema* on several similar Service Pages for a local business. WATCH THIS VIDEO TO: ► Get better at SEO. Use CHATGPT for an SEO Boost ► Watch an Example of a JSON-LD Schema Assist for Local business WHAT IS THIS VIDEO? This video is an AI use case in daily life - as a Web Developer working on SEO and JSON-LD Schema for Search __________ *TOOLS* Schema Validator https://validator.schema.org/ Chrome Extension: Schema Visualizer https://chromewebstore.google.com/detail/seo-schema-visualizer/obabcjddknfnjjeblajgnlflppnpgdhi?hl=en&pli=1 Yoast Schema Visualizer https://schema-visualizer.yoast.com/ Rich Results Test https://search.google.com/test/rich-results/ ___________________________ *TIMESTAMPS* 00:00 *Intro & Who It's For* Introduction to designers and developers using schema (JSON-LD) to improve visibility in search engines and AI. 00:16 *Misunderstood Use Case: AI for Developers* Clarifying how AI can assist devs/designers, especially with repetitive schema-related tasks. 00:38 *Real-World Workflow with ChatGPT* Demonstrating the use of ChatGPT while building schema markup for a client website. 01:10 *Limitations of AI Assistance* Acknowledging inaccuracies and where ChatGPT misses details, but showing it's still helpful. 01:49 *Adding Schema Details Like PO Boxes* Manual adjustments and clarifications to schema like mailing address handling. 02:24 *Linking Creative Work & Offer Catalog* How to include project-related schema objects and offers across service pages. 07:21 *Link Validation and Troubleshooting* Attempting to validate or test links (URLs and image links) to ensure they are pointing to real, accessible resources. Initial attempts fail; the image doesn’t fetch correctly. Troubleshooting continues, eventually finding a JPEG file to use. 08:15 *Editing Schema for a Highlighted Project* Navigates to the “site development” page. Adds schema markup: subjectOf a CreativeWork. Adds URL and image properties with real links. Publishes and refreshes. Finds and fixes a syntax error (missing comma in JSON-LD). 10:09 *Schema Validation and Visual Check* Uses a schema validator tool. Ensures that the WebPage has a VideoObject as hasPart, the VideoObject is a CreativeWork with subjectOf 11:10 *Schema Structure Exploration and Consistency Check* Opens a graphical schema view to show relationships between service, offer catalog, WebPage, and creative works. Checks structure used in other services to ensure consistency. 16:31 *Copying and Implementing Schema* Copying the schema from one service page, modifying the schema for a new service page, observing how the schema template adapts to different service pages using ChatGPT. 19:31 *Content Generation with ChatGPT* Using ChatGPT to auto-generate descriptions based on the schema input. Checking the output for accuracy and ensuring the content is relevant. Feedback loop with ChatGPT to improve generated content. 22:31 *Testing & SEO Validation* Using tools like the "SEO Schema Visualizer" to check for errors in schema and content. Verifying that schema elements like "postal address" and "offers" are correctly populated. Inspecting the schema on the "Demolition" page to ensure it reflects the right service details. 25:31 *Finalizing & Publishing Updates Refinements and Lessons Learned* Reviewing final schema and visualizing it to ensure all elements are correctly displayed. Fixing broken links and incorrect URLs, particularly for images or videos. Final check before saving and publishing the updated content. Reiterating the importance of double-checking auto-generated content, even when using AI tools like ChatGPT. _____________________________________________________________ *ABOUT ME* Hello, world. I’m *Kelly Barkhurst* —an experienced Mac-based full-stack designer, educator, and entrepreneur passionately blending artistic vision and creativity with deep technical expertise. With a BFA and MFA in Graphic Design and a certificate in Full-Stack Web Development, I’m uniquely positioned to work at this intersection of design and tech. My driving force is creating meaningful solutions and helping clients and students do the same. *What’s Kelly’s superpower?* It’s using design thinking to strategically plan the BIG picture, then diving deep into the technical “weeds” to bring that vision to life—through beautiful visual design, compelling writing, or well-crafted, functional code. *SOCIALS* https://twitter.com/@designer2fstack https://www.facebook.com/designertofullstack https://www.youtube.com/@UCWk0aZ-yFzCQX5bMLaISrog #seo #schemas #json #chatgpt