Seb Naum on Conscious Capitalism, Purpose Washing, and Why Good Leaders Aren’t Always Nice

What if making money and doing good were never supposed to be opposites? In this episode of Keep Pushing, I sit down with Sebastian Naum, entrepreneur, podcast host, and President of Conscious Capitalism LA, for a conversation about purpose, leadership, business, family, and what it actually means to build something that makes an impact. Seb opens up about growing up in Argentina, moving to the U.S. as a kid, feeling like an outsider, and finding his way through sports, curiosity, and entrepreneurship. We talk about his first business building eco-friendly baseball bats, the family loss that shaped his drive, and why he no longer believes one big business win is going to “save” him or the people he loves. This conversation goes deep into conscious capitalism, greenwashing, purpose washing, leadership, entrepreneurship, and the hard truth that being a conscious leader does not just mean being nice. Sometimes it means making tough calls, holding people accountable, and still choosing to lead with awareness. This is a conversation about building businesses that scale good, creating spaces where people feel safe to be honest, and learning how to keep pushing with more purpose, presence, and joy. In this episode we discuss - How growing up in Argentina shaped Seb’s sense of family, competition, and connection - What it was like moving to the U.S. and navigating culture shock as a kid - How sports helped Seb find belonging when he felt like an outsider - The story behind Seb’s eco-friendly baseball bat company - Why getting close to Major League Baseball was not enough to keep him passionate - How family loss and betrayal shaped Seb’s early drive to “make it” - Why Seb no longer believes one big business win will save him - What conscious capitalism actually means - The difference between making money and extracting from people - Why conscious leadership is not the same thing as being nice - How to spot greenwashing and purpose washing - Why conscious businesses still need to be profitable - How asking better questions can create deeper connection Connect with Seb Instagram: ⁠https://www.instagram.com/sebnaum/⁠ Website: ⁠https://sebastiannaum.com/⁠ Aware with Seb Podcast: ⁠https://open.spotify.com/show/6NxpHuQyAihurnij5ljUmw?si=bd2ce5d2a8d6432a⁠ Follow Keep Pushing Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/keeppushingpodcast/⁠⁠⁠⁠⁠ Spotify: https://open.spotify.com/show/64cslL1JuSdr3eIgwU8GRS?si=5806fa64af4b474f Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/keep-pushing-with-brandon-desjarlais/id1884161960⁠⁠ YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLuWmmT-3aLBe5jmH0o99GlzgR8owdyiht⁠