Differentiation Doesn't Matter

Advanced product marketing course: https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687 Differentiation vs Distinctiveness in Marketing: Why marketing has very little to do with differentiation in most cases. Research Credit: Dr. James Anderson (Northwestern) Dr. Byron Sharp (University of South Australia) Dr. Bruce Greenwald (Columbia) Dr. Thomas Eisenman (Harvard) #marketingstrategy #brandmarketing #branding