I 10x My Business with This One Simple Change

Learn more: https://www.beetu.be/ Connect on LinkedIn: https://www.linkedin.com/in/davidellisgrowth/ _________ In this episode of Build In Public, we share why competing on price is a race to the bottom—and what to do instead to attract more clients, charge premium rates, and grow your B2B business sustainably. Topics Covered: ✅ Real sales metrics from Q1 ✅ Why having a unique market message is critical to avoiding price wars ✅ How we are closing 42% of sales calls—and why it’s not about hard selling ✅ The organic content vs. paid ads debate (hint: you need both!) ✅ Practical tips to build demand without slashing prices Whether you're a founder, marketer, or sales leader, this episode is packed with actionable insights on positioning, pricing, and scaling your offer. Timestamps: 00:00 – The B2B Pricing Trap 00:55 – Q1 Sales Target Recap 04:05 – Why David Still Takes All Sales Calls 06:08 – How sales calls feel like service, not selling 09:10 – Why B2B companies must have a unique market message 11:20 – Marketing and Business growth are different things 13:30 – Content vs. Ads: Which One Works? 16:50 – The Power of LinkedIn Engagement 21:30 – Vanity metrics vs. real leads 23:50 – How to Connect with David