$2m+ growth framework for B2B companies that want more inbound leads ("The Market Resonance Framework™️"): https://www.beetu.be/beetube-protocol-breakdown Connect on LinkedIn: https://www.linkedin.com/in/davidellisgrowth/ _________ 📈 Live Breakdown of Our $1,830,530 Growth Protocol: https://beetu.be/beetube-protocol-breakdown Can we double our client base this quarter? 💼 In this episode of Building in Public, I share the behind-the-scenes journey of scaling our B2B business, including: 📈 Our bold Q1 goal: 30 high-ticket clients (double the usual!) 💡 How we're strategically increasing ad spend to £10k/month 📊 Current metrics: 25 demos booked, £277 cost per demo 🤝 Balancing new sales vs. repeat clients 🛠️ The framework we use to make data-driven marketing decisions Plus, I talk about the value of transparency, why I still take all the sales calls as a CEO, and how demand generation is reshaping our sales process. Want to follow the journey? Don’t miss this episode and stay tuned for our LIVE podcast in mid-February! 🎙️ Timestamps: 00:00 - Business updates and sales performance 01:09 - Scaling the business: Targeting 30 new high-ticket clients 04:11 - Tracking business metrics and cost per demo 06:06 - Importance of demand generation in client retention 10:55 - Decision-making framework for scaling ad spend 15:50 - The role of content in demand generation 20:56 - Removing emotions from marketing decisions 23:08 - Creative strategies for marketing success 25:01 - Upcoming live *Build in Public* podcast

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