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web2wave here
I used web2wave to show how web-first onboarding actually looks in practice: web quizzes, web paywalls, and collecting payment before the user even downloads the app. What I like is the control—cohort/LTV analytics, funnel drop-off tracking, and easy A/B tests so you can iterate faster than the app stores.
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Pros
- +Web-based onboarding quizzes and paywalls built for web-first monetization
- +Tracks funnel drop-off, paywall conversion, and subscribe-to-install conversion
- +Cohort revenue and LTV analytics for paid users
- +A/B testing for quizzes and paywalls with clear variant comparison
- +Multiple payment providers (Stripe, Paddle, PayPal, Primer, etc.)
- +AI helper for quick copy tweaks (like adding emojis) and faster setup
- +Supports translations for quizzes and paywalls
Cons
- -You still need to design a funnel that doesn’t drop off too hard (I showed a 70% drop-off example)
- -Some customization (like manually adding emojis/copy tweaks) can take time without using the AI helper
