14 Typography Terms Every Graphic Designer Should Know - Basic Type Terms

Typography is a crucial aspect of graphic design. It refers to the art and technique of arranging type to make them visually appealing and easily readable. Typography plays a significant role in conveying a message, setting a mood, and creating a memorable visual identity. This video will cover common typography terms, such as font, typeface, display text, body text, serifs, sans serifs, points, x-height, baseline, ascenders, descenders, leading, tracking, and kerning. ► FREE Typography Font Pairing Guide - https://cryestudio.kit.com/type-pairing-guide 💡 WHAT YOU'LL LEARN ► Common typography terms, such as font, typeface, display text, body text, serifs, sans serifs, points, x-height, baseline, ascenders, descenders, leading, tracking, and kerning. 💡 READ ► Read more about typography for designers on my website: http://cryestudio.com/graphic-design-fundamentals/typography-for-beginners/ 💡 CONTENTS 00:00 - Introduction 00:02 - Font 00:09 - Typeface 00:19 - Display text 00:26 - Body text 00:35 - Serif 00:48 - Sans serif 01:00 - Points 01:08 - X-height 01:15 - Baseline 01:23 - Ascenders 01:27 - Descenders 01:32 - Leading 01:39 - Tracking 01:47 - Kerning ➡️ FOLLOW ME ► Subscribe to my YouTube channel: https://www.youtube.com/@cryestudio ► Check out my blog and get in touch: http://cryestudio.com ► Check out my graphic design portfolio: https://www.behance.net/cryestudio 🍿WATCH NEXT ► Graphic design fundamentals course - https://youtu.be/apmfczSOHjM?si=H9rFrqfun6Yk2Znv/ ► Photoshop for beginners - FULL COURSE: https://youtube.com/playlist?list=PLdqWX8nLGvRaSwqO4k8-LEpsD3WPAghbr&si=0ZiKmoXILwhh-RoJ ► Adobe InDesign course for beginners: https://youtu.be/89LLXnncncA?si=WZWnjcSttJKQL9qN ► Create an ad design in Adobe InDesign: https://youtu.be/r0-NjNg-T0U?si=ZNJZEuYwzCxrMXH- ➡️ PRODUCTS ► Use my affiliate link to download Adobe software: https://adobe.prf.hn/click/camref:1101lKN6K Have other questions not covered in this video? Let me know in the comments below. 👩 WHO AM I My name is Kellie Crye Ward. I am an art director who has been working in the graphic design industry for 15+ years. In addition to my full-time design career, I have a freelance design business (CryeStudio.com) and teach graphic design at a local university. My goal is to make learning graphic design and software easy to understand and accessible to all. Subscribe to learn the fundamentals of graphic design, Adobe software, and how to unleash your creativity. #typography #graphicdesign