Introducing: Mid-Roll Quality Improvements- Everything Creators Need to Know

Hello Insiders! Today we're here with TK, Director of the YouTube Partner Program, to talk about improvements coming to mid-rolls in May 2025, and new features to help you optimize mid-rolls on your videos. Check it out and leave us your comments and questions below! ***Please note: these features are currently in the process of rolling out*** 0:00 Intro 0:17 What's changing with mid-rolls? 0:51 How do our improvements affect Creators using mid-rolls differently? 1:22 New mid-roll features 2:26 What happens to videos with existing mid-rolls? 3:08 What happens to existing videos that don't have mid-rolls enabled? 3:58 What should creators do to prepare for the improvements coming in May 2025? Links: Manage mid-roll ad breaks in long videos: https://support.google.com/youtube/answer/6175006 Updates to mid-roll ads for creators on YouTube: https://support.google.com/youtube/thread/320350373 ------------------------------------------- 🔍 MORE GREAT RESOURCES FOR CREATORS 🔎 Want to be considered to help us build a better YouTube please sign up here: https://www.youtube.com/creatorresearch/?referral_code=CreatorInsider Creator Insider Japan https://www.youtube.com/channel/UC8Y7Mqtw56UOzYd5MYDtiyQ/ You can find other helpful resources here: ➡ YouTube Creators: https://www.youtube.com/@youtubecreators ➡ YouTube Viewers: https://www.youtube.com/@YouTubeViewers ------------------------------------------- 👕👚SWAG 🎽☕ Check out our merch here: https://teespring.com/stores/creatorinsider 100% of the proceeds automatically support Red Cross ------------------------------------------- Remember, by commenting here or submitting Unlisted video links to email aliases associated with the channel, your comments, videos and username may be used in an upcoming video. Creator Insider is an informal YouTube channel to share information from the YouTube Creator technical team with the wider Creator community. We will feature different people talking about the products they work on and changes we are making so you have more context.