3 Ways to Price Your Agency Without Selling Hours

3 Ways to Price Your Agency Without Selling Hours Need expert advice? Book a free chat with an agency mentor ➡️https://bit.ly/4osc4bo I break down agency pricing so you can finally stop selling hours and move away from models where hourly billing is nuts. I show how I apply insights from jonathan stark and alan weiss value based fees to build a smarter pricing strategy agency owners can actually scale. I walk through value based pricing and how to structure productized services, along with when to use a fixed price agency model to increase agency profitability. You’ll see real frameworks for pricing for agencies, including how I position offers, improve agency margins, and build predictable revenue with a digital products agency approach. I also explain how to run a paid discovery phase, create a strong value pricing proposal, and improve your agency sales process so pricing feels natural—not forced. If you’re serious about ditching hourly, I break down the most effective agency pricing models and exactly how to price agency services based on outcomes, not time. Everything ties into long-term agency growth, helping you build real pricing expertise while creating a more scalable, profitable business. ⏱️ Timestamps: 00:00 – Why does hourly billing punish great work? 01:13 – What can agencies do instead of billing hours? 08:23 – What are the 3 pricing models? 12:34 – What is a productized service? 15:25 – How do value-based projects work? 23:41 – Is value pricing ethical? 30:04 – How do you choose the right model? _______________________________________________ 🎧 More Episodes of The Agency Blueprint: https://bit.ly/48okk6o Creative Agency Success was founded out of a passion for problem-solving in businesses, creative solutions, and a data-driven approach to implementation. This channel is dedicated to sharing what we have learned and teaching what is working. Helping Agency Owners simplify so that they can scale. Robert Patin has spent a lifetime in business, seeking out bold solutions and an earnest commitment to pursuing results. We cherish both the value of knowledge and what it can provide, and humility to the boundaries of what we can grasp as individuals; as a team, we are smarter, better, and more capable. #creativeagency #creativeagencies #agencygrowth