Why Contractors Struggle With Marketing (Even When They Have Leads)

You're Spending Money on Leads and Still Losing Deals. Here's Why. | Brad Strawbridge, BuilderLync 🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here ➡️ https://contractormarketingpros.net/miami-event/ Brad Strawbridge owns Capital City Roofing and co-founded BuilderLync, a CRM built for contractors. He’s running a 10-agent AI team that handles everything from after-hours phone calls to instant commercial proposals — and just helped a partner win a $200,000 roofing contract because his AI-generated bid was the fastest, most professional thing the board had ever seen. In this episode, Brad breaks down exactly how he built it, what it costs, and how any contractor can start applying the same approach today. 🔗 Resources & Links Mentioned ➡️ BuilderLync CRM (roofing-specific, launching publicly June 2025): https://builderlync.com ➡️ Capital City Roofing: https://capitalcityroofing.net ➡️ Brad Strawbridge: https://bradstrawbridge.com ➡️ Anthropic Claude: https://claude.ai ➡️ NotebookLM (Google): https://notebooklm.google.com ➡️ Manus AI (mentioned by Mauricio): https://manus.im ➡️ Miami Beach Workshop — From Leads to Revenue, May 22, 2026: https://contractormarketingpros.net/miami-event/ 🎙️ Subscribe & Listen to the Show ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-marketing-for-home-service-pros/id1838795152 ➡️ Spotify: https://open.spotify.com/show/7AOhVDtTGnCHqKPupLbEiu ➡️ Website: https://aiandmarketingpodcast.com ⚡ Ways to Work With Mauricio ⚡ LIVE WORKSHOP — Miami Beach, May 22, 2026. From Leads to Revenue. Limited to 30 contractors ➡️ https://contractormarketingpros.net/miami-event/ ⚡ DIGITAL AGENCY — We help home service contractors generate leads and grow with AI-powered marketing ➡️ https://contractormarketingpros.net ⚡ FREE STRATEGY CALL — Book a call with our team ➡️ https://contractormarketingpros.net/mauricio-cardenal/ 🤝 Connect With Mauricio ➡️ LinkedIn: https://www.linkedin.com/in/mauriciocardenal ➡️ X (Twitter): https://x.com/mrmauricio9 ➡️ Website: https://contractormarketingpros.net 🤝 Connect With Brad Strawbridge ➡️ BuilderLync: https://builderlync.com ➡️ Capital City Roofing: https://capitalcityroofing.net ➡️ Brad Strawbridge: https://bradstrawbridge.com 💬 QUESTION — Are you using AI in your sales process yet, or still handling follow-up manually? This video is NOT sponsored. ⏰ TIMECODES ⏰ 0:00 Why more leads don’t fix a leaky sales system 2:18 Speed to lead and follow-up: the two biggest revenue leaks 5:33 How Brad structures AI phone coverage (humans + agents) 9:20 Slowing down to speed up: why SOPs unlock scale 14:13 Building an in-house marketing team from scratch 20:04 The 5% to 10% marketing budget rule 22:30 How Brad learned marketing himself — and how you can too 28:16 The biggest AI mistake contractors make 31:47 Brad's 10-agent AI team: what each agent does 34:59 How AI generates a full commercial proposal instantly 38:10 The $200,000 job won with an AI-generated bid 42:33 AI-driven social media: consistency as a strategy 45:19 Prospecting commercial accounts with AI outreach 49:11 BuilderLync CRM pricing and features 52:58 The Capital City Roofing licensing platform explained #ContractorMarketing #RoofingBusiness #AIForContractors #HomeServiceMarketing #BuilderLync #CapitalCityRoofing #RoofingCRM #ContractorGrowth #AIAgents #HomeServicePros About This Channel The AI + Marketing Show for Home Service Pros is the podcast for contractors — roofers, HVAC techs, plumbers, landscapers, electricians, and remodelers — who want to grow using AI and marketing that actually works. No fluff. No jargon. Plain-English tactics you can use this week. Hosted by Mauricio Cardenal, founder of Contractor Marketing Pros, a digital marketing agency that has generated 250,000+ inbound leads and $150M+ in tracked revenue for home service businesses across the U.S. New episodes every week.