Stop Quoting the Price. Quote the Payment. | Chris Scoville, Improvifi

Stop Quoting the Price. Quote the Payment. | Chris Scoville, Improvifi | Contractor Financing Strategy 🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here: https://contractormarketingpros.net/miami-event/ 🔗 Resources & Links Mentioned ➡️ Improvifi (multi-lender financing platform for contractors): https://improvifi.com ➡️ Improvifi YouTube (759 free training videos): https://www.youtube.com/@Improvifi [URL not verified — confirm with VA] ➡️ Improvifi Skool Community (1,700 contractors, structured curriculum): https://www.skool.com/improvifi [URL not verified — confirm with VA] ➡️ Miami Beach Workshop — From Leads to Revenue, May 22, 2026: https://contractormarketingpros.net/miami-event/ 🎙️ Subscribe & Listen to the Show ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-marketing-for-home-service-pros/id1838795152 ➡️ Spotify: https://open.spotify.com/show/7AOhVDtTGnCHqKPupLbEiu ➡️ Website: https://aiandmarketingpodcast.com ⚡ Ways to Work With Mauricio ⚡ MIAMI BEACH WORKSHOP — Join us live May 22, 2026: https://contractormarketingpros.net/miami-event/ ⚡ DIGITAL AGENCY — We help home service contractors generate leads and grow with AI-powered marketing: https://contractormarketingpros.net ⚡ FREE STRATEGY CALL — Book a call with our team: https://www.contractormarketingpros.com/calendar 🤝 Connect With Mauricio ➡️ LinkedIn: https://www.linkedin.com/in/mauriciocardenal ➡️ X (Twitter): https://x.com/mrmauricio9 ➡️ Website: https://contractormarketingpros.net 🤝 Connect With Chris Scoville ➡️ Improvifi: https://improvifi.com ➡️ Chris Scoville LinkedIn: [URL not verified — confirm with VA] ➡️ Improvifi YouTube: https://www.youtube.com/@Improvifi [URL not verified — confirm with VA] 💬 QUESTION — Do you currently offer financing to your customers at the point of sale? Yes or no — drop it in the comments. This video is NOT sponsored. ⏰ TIMECODES ⏰ 0:00 Introduction and Chris's background 1:07 Why Chris founded Improvifi after 25 years in lending 3:38 The insurance-to-retail shift and what it means for contractors now 5:33 The Mercedes-Benz five-star service story and what it means for retention 8:28 What is actually happening in the market right now 12:47 Private equity in home services and how to outcompete them on financing 17:03 How to shift from storm work to retail sales 19:51 Wrapping the deductible and an upgrade into one monthly payment 23:52 The Ford F-150 strategy — never pitch the price, pitch the payment 27:00 What financing offers actually work in ads right now 32:20 The real credit score breakdown and who actually finances home improvements 36:45 How the Improvifi app works at the kitchen table 39:17 AI in the lending space and how far away it really is 41:25 Improvifi's unfair advantage as a non-bank marketplace 43:01 What technology the top-performing contractors are using 47:34 The one thing contractors get completely wrong about financing 49:02 Where to find Chris and the 759-video free training library #ContractorFinancing #HomeServiceMarketing #RoofingBusiness #HVACMarketing #ContractorMarketing #AIMarketing #HomeImprovement #Improvifi #ContractorGrowth #HomeServicePros About This Channel The AI + Marketing Show for Home Service Pros is the podcast for contractors — roofers, HVAC techs, plumbers, landscapers, electricians, and remodelers — who want to grow using AI and marketing that actually works. No fluff. No jargon. Plain-English tactics you can use this week. Hosted by Mauricio Cardenal, founder of Contractor Marketing Pros, a digital marketing agency that has generated 250,000+ inbound leads and $150M+ in tracked revenue for home service businesses across the U.S. New episodes every week.