Wharton’s Next Chapter: Extending Reach Through a Strategic Podcast Network

A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting. Dee Patel (https://www.linkedin.com/in/dee-patel444/) , Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing Knowledge at Wharton (https://knowledge.wharton.upenn.edu/) brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, Ripple Effect (https://knowledge.wharton.upenn.edu/shows/ripple-effect/) , into a growing network featuring programs like This Week in Business (https://knowledge.wharton.upenn.edu/shows/wharton-business-daily-podcast/) , Marketing Matters (https://knowledge.wharton.upenn.edu/shows/marketing-matters/) , Moneyball (https://knowledge.wharton.upenn.edu/shows/moneyball-highlights/) , and Where AI Works (https://knowledge.wharton.upenn.edu/where-ai-works-show/) . With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom. Episode Links: • Podcasts - Knowledge at Wharton (https://knowledge.wharton.upenn.edu/podcasts/#t=All&layout=card) • Dee Patel | LinkedIn (https://www.linkedin.com/in/dee-patel444/)   Connect with Us • Share Feedback & Ask Questions: hello@continuingstudiespodcast.com (mailto:hello@continuingstudiespodcast.com) • Learn More: Continuing Studies Podcast (https://www.continuingstudiespodcast.com/) • Follow: Continuing Studies LinkedIn Page (https://www.linkedin.com/showcase/97470907) • Join LinkedIn Group: University Podcasters Network (https://www.linkedin.com/groups/14115712/) • Connect w/ Jen: LinkedIn (https://www.linkedin.com/in/jenniferleejpodcreations/) or  jpodcreations@gmail.com  • Connect w/ Neil:  LinkedIn (https://www.linkedin.com/in/namcphedran/) or neil@podiumpodcastco.com • Twitter:  @namcphedran (https://twitter.com/namcphedran) / @podiumpodcastco (https://twitter.com/podiumpodcastco) • Youtube (https://www.youtube.com/@continuingstudiespod) • HigherEdPods (https://higheredpods.com/) Chapters: • (00:00) - Introduction • (06:06) - What Is Knowledge at Wharton? • (09:02) - Strategy Behind the Podcast Network • (11:53) - Podcasting as a Media Platform for Institutions • (15:20) - The Three Cs: Content, Commitment, Consistency • (18:37) - Creating a New Role & Streamlined Workflow • (21:09) - The Five Podcasts in the Network • (23:23) - Legacy Shows and Faculty Hosts • (25:15) - Cross-Promotion Strategy & Network Synergy • (28:30) - Leveraging Audiences & Faculty Collaboration • (29:31) - Advice for Limited Resources & Growing a Team • (32:59) - Partnering with Sponsors Like Accenture • (36:59) - Transitioning From SiriusXM to Podcast Platforms • (38:57) - Lessons on Audience Growth and Expectations • (41:04) - Conclusion Join us at Higher Ed Pod Con in Cleveland, OH, July 16 - 17 2026 Sign up by May 29 for Early Bird Pricing (https://qcoirfalslewtms.eventify.io/t2/tickets)