The Real Reason People Stopped Drinking Espresso

*Master coffee water now* (skip years of frustration): https://coffeechronicler.gumroad.com/l/h20 Is espresso dying? According to the data, people are drinking less of it — and André Eiermann has a theory why. In this conversation, we dive into the identity crisis facing espresso: why specialty coffee's obsession with strength and intensity might be turning people away, what 1000+ espresso measurements reveal about espresso trends, and whether espresso will be relegated to being a "premium" ingredient in the future. André Eiermann is a global coffee innovator, World Barista Championship semifinalist, and former leader of innovation at Victoria Arduino and Eversys. With experience spanning coffee sourcing in East Africa, extraction research at Zurich University, and brand strategy at companies like Melitta, he brings a rare combination of science, sensory expertise, and industry insight. FOLLOW ANDRÉ: LinkedIn: https://www.linkedin.com/in/andre-eiermann/ Instagram: https://www.instagram.com/andre_eiermann/ MY FAVORITE GEAR https://coffeechronicler.com/recommended-gear/ 0:00 Espresso is having an identity crisis 0:57 "The espresso is dead" (yes, really) 2:55 Is espresso too strong? 6:33 André preferred shot 8:21 Espresso is an ingredient now 11:19 Plot twist: I'm going to Italy to find answers!