In this video I break down the easiest DIY marketing concept you can use as a dog trainer if you don’t want to hire someone or pay thousands for marketing. I went down the rabbit hole trying to find the most efficient way to market my own dog training business, and I stumbled across Alex Hormozi’s “hot dog stand” analogy. The surface-level takeaway is “location matters,” but that’s not the real lesson. The real lesson is this: if you find a hungry, underserved crowd, you’ll make marketing 10x easier—because they already want what you sell and they don’t have great options. Then I show you how to apply it inside the dog training niche. If you try to compete pound-for-pound with the big guys, you’re going to lose unless you understand positioning. Your job is to pick a section of dog training you’re uniquely qualified for and become known for that specific thing. Not “dog training.” Not even “puppy training.” More like “obedience training for first-time puppy owners,” or “working with big fear-aggressive dogs with owners who can’t physically walk them anymore.” No marketing strategy works well until you nail this first—trust me, I waited way too long to learn it.