In this Top Dog Masterclass Webinar, I break down what actually separates “great dog trainers” from top dog trainers in business. Being exceptional with dogs is huge—but business is the other 90% of the job, and if you don’t understand how to position yourself, you’ll keep spinning your wheels. To me, a top dog trainer is a common household name, and the way you get there is by becoming the expert around something that’s bigger than just “I train dogs.” The core of the training is my three secrets: (1) it’s all about the system, (2) it’s not just you (it’s you plus your experiences, obstacles, and knowledge), and (3) it doesn’t work without your P.A.C.K.—Passion, Analyze the market, Customer profile, and Key channels. I show you how big names get remembered because of a signature method, then I walk you through building your own signature training system with a simple brainstorm → simplify → test/refine process (I even map a reactivity example). The takeaway is simple: build a system that gets results, tie your expertise to it, and then market it on the one channel your ideal clients actually live on—so you’re not trying to be everywhere at once.