In this video I break down what I’m seeing the top marketers in the world do as they build their 2024 marketing plans—and what I’m personally doing to crush 2024 as a dog training business owner and funnel agency guy. Before we even talk “trends,” I lay out the rules that never change: you’ve got to know your customer better than they know themselves, validate ideas with research (especially on social), commit to a strategy for 3–6 months, build a real funnel that walks people from problem to solution, and then monitor/measure/improve daily. From there, my 2024 predictions are simple: relationships win. I’m watching everyone build an “army” of partners, affiliates, and friends with audiences they can collaborate with. Paid ads aren’t dead, but the big platforms are getting expensive, so I’m looking for the underpriced pockets (like TikTok ads and emerging search behaviors). The real kicker is the swing back to “real”—live video, in-person events, authentic behind-the-scenes content, and even physical mail. I also share why I changed my thumbnail strategy to look less polished and doubled my click-through rate, because people want real humans—not AI-generated perfection.