If you’re trying to start a dog walking business (or add dog walking to your training business), I’m not here to teach you how to walk a dog. I’m here to show you how to actually build a business that gets booked consistently. The basics are simple: make friends with people, be really good to the dogs, record everything you do, post it on social media, and build partnerships with local mom-and-pop shops. That’s the easy part. Where most people get stuck is the business side—because when you’re walking dogs you don’t have time to be glued to your phone doing “marketing.” A business has three pillars (sales, marketing, operations), and none of it runs smoothly without the glue: a funnel. In this video I break down the two funnels you need. First is an acquisition funnel that takes people from social, partnerships, and referrals, and gets them to schedule a free walk/evaluation where you lay out the process and close them into a plan (monthly, 6 months, or paid-in-full). Second is an ongoing funnel that lets clients schedule walks in advance and helps you reactivate people who fell off—so you increase lifetime value and stop re-starting from zero every month.