In this video, I break down the stats from a little experiment I ran: I studied 300 YouTube titles across six very big channels, dumped the data into ChatGPT, and then asked it questions to find patterns that nobody seems to talk about. What I found surprised me—because a lot of the “guru” advice about titles doesn’t even match what the big creators actually do. Here are the big takeaways I’m using going forward. First, name usage: creators put their own name (or someone else’s) in the title about 13.56% of the time. That’s not “most,” but it’s worth considering if you want to be a personal brand people remember—because it helps you show up when someone searches your name on YouTube, Google, or social platforms. Second, splitting titles into two parts happened 31% of the time: the first half is the hook/curiosity, the second half is context (like “without doing X”). Third, pronouns matter: “I” showed up the most, then “you,” and “my” was basically dead last at 6%. And the last one shocked me: “how to” only showed up in 18% of titles. People still search “how to,” but that doesn’t mean you have to waste your title on it—you can put “how to” in the thumbnail or intro and use the title for curiosity and clarity instead.