If you’re a dog trainer who wants to start running paid ads but you’re stuck on “I have no idea what I’m doing,” this video is my simple, no-fluff way to get started without lighting money on fire. I walk you through the four things you have to do first: create an ads account on whatever platform you’re using, set up conversion tracking (it’s literally a tiny bit of code), get familiar with the platform by clicking around and Googling what you don’t understand, and—most important—start before you’re ready. Everyone sucks at first. I was terrified when I started, and yes, I lost money in the beginning. Then I break down the basic ad structure (campaigns and ad sets) so you stop obsessing only over the “ad creative.” I use campaigns for offers/products, and ad sets for targeting—taking the whole world and narrowing it down to your ideal client. Finally, I show you my $100 testing framework: run one campaign at a time, spend $100 for one week, turn it off, re-evaluate, and repeat. It’s a simple run/fix cycle that helps you learn faster than buying a course—and it’s how you build ads that eventually pay you back and scale.