HubSpot CEO Just Broke SEO

👉 Join me on the 23rd for a FREE live class on getting AI to handle SEO for you: https://events.calebulku.com/?utm_source=youtube - 👉 Join our exclusive AI SEO Mastery group for templates and resources: https://www.skool.com/ai-seo-mastery/ HubSpot founder and billionaire CEO Dharmesh Shah joins Sam Parr and Shaan Puri on My First Million and drops a major take: SEO is changing fast because of AI and ChatGPT. He reveals organic traffic drops of 20-40% in many industries and explains the shift to Answer Engine Optimization (AEO). SEO expert Caleb Ulku reacts to the full interview, breaks down the data, separates fact from hype, and explains what’s really happening with Google, AI Overviews, ChatGPT recommendations, and the future of search. Timestamps: 0:00 HubSpot CEO Dharmesh Shah on My First Million – The Viral SEO is Dead Clip 2:15 Early HubSpot Days: Blogging, Reps, and Persistence Lessons 5:40 Why Organic Traffic is Dropping 20-40% – The Real Data 8:20 AI Overviews vs Traditional Search – Who’s Actually Getting Hit 11:45 What is AEO (Answer Engine Optimization)? 14:30 How Good SEO = Good AEO in 2025 17:10 Tactical Tips: Schema, Structured Data, AI Crawlers (GPTBot & OAI) 20:25 Local SEO Protection – Why Some Businesses Are Still Winning Big 23:40 Optimizing for ChatGPT Recommendations & Bing 26:10 Final Takeaways: What You Should Do Right Now Whether you're a local business owner, marketer, or running e-commerce/B2B, this reaction covers the real impact of AI on search, what’s changing, what’s not, and actionable strategies for organic traffic in the AI era. Original video: https://www.youtube.com/watch?v=0a-o9DZumjE Interested in hiring my agency? https://calebulku.com/hire-my-agency/