Property Management's Social Media Influencer Shares His Tips (ft. Salvatore Friscia)

Salvatore Friscia from San Diego Premier Property Management talks with Buildium about social media strategy and why every property manager should use it for marketing and brand awareness. Topics covered include how Salvatore became an influencer, challenges of leveraging social media today and new greenfield platforms like IGTV. Download the Buildium social media guide for property managers: http://bit.ly/2Mv2hjX 0:00 Intro 1:00 How Many Units Do You Manage? 1:27 What Makes Your Property Management Company Unique? 3:16 When Did You Realize the Importance of Social Media in Property Management? 4:46 Do You Think There Is Opportunity for Property Managers in the Social Space? 5:35 What Made You Want to Become an Influencer? 9:33 Is Your Social Personality Different from Your Everyday Personality? 10:49 How Do You Adapt to the Constantly Changing Social Media Landscape? 12:39 Is It Valuable for Property Managers to Be Early Adopters in Social? 15:55 Is It Important to Diversify Your Social Media Content? 18:28 How Can You Use Social Media to Boost Credibility? 19:20 What Is Your Favorite Social Channel?