How Sigma is CHANGING The Game | CEO Kazuto Yamaki

#sigma #kazutoyamaki #SigmaBF #sigmafp #sigmaart35mm Special thanks to Sigma Singapore, Sigma Japan for arranging this experience. I flew to Japan to sit down with one of the most innovative figures in the world of Optics and Photography: Sigma CEO Kazuto Yamaki. In this exclusive interview, we go beyond the spec sheets. Yamaki-san reveals the untold story behind the new Sigma BF ("Beautiful Foolishness") camera and how a 100-year-old bottle of Chanel perfume inspired its design. We also discuss the "World's First" 135mm f/1.4, the truth about the Foveon sensor delay, and why he finally put autofocus into cinema lenses. If you care about the future of photography, you need to hear this. Topics Covered: The BF "Beautiful Foolishness" Design Philosophy Why the Camera Market is Shrinking (And Sigma’s Plan) The Truth About Anamorphic Lenses The 35mm f/1.2 Mark II & 135mm f/1.4 Timestamps (Chapter Markers) 00:00 - Intro 00:52 - Why the CEO Has No Office (Sitting with Engineers) 01:59 - The Sigma Legacy: Employees First 04:06 - "I Didn't Want to be CEO" 05:38 - The Crisis: Protecting Jobs in a Dying Market 06:55 - The Lens That Saved The Company (35mm f/1.4 Art) 08:26 - Why Sigma Had to Split (Art, Sports, Contemporary) 11:22 - The Strategy: "Don't Make Me-Too Products" 14:08 - The Viewfinder Debate: Why Remove It? 15:57 - The Sigma fp Story: Size vs. Mechanical Shutter 18:45 - The Sigma BF: "Beautiful Foolishness" Explained 20:35 - The Secret Inspiration: Chanel No. 5 21:58 - Re-inventing the Camera UI from Scratch 23:40 - Getting the "Foveon Look" on a Bayer Sensor 25:19 - The Truth About the Foveon Sensor Delay 27:04 - Surviving the Market Crash (1/3rd the Size) 29:36 - The "Magic" of the 135mm f/1.4 & 35mm f/1.2 Mark II 32:03 - Putting Autofocus in Cinema Lenses 34:16 - Will Sigma Make Anamorphic Lenses? ("Maybe...") 35:40 - Why Modern Lenses are Too Perfect (The Vintage Look) 36:33 - The 20-Year Goal for Sigma