The *Most* Viral Beauty Products of 2025, Tested

In this #DamnGood review episode, we’re testing the most viral products to hit our feeds this year. From a $6 drugstore cheek stain to celebrity launches and a $400 fragrance, we determine once and for all: are they really #DamnGood – or just hype? We break down: ✨Our honest review of the Natasha Denona Hy-Glam Hydrating Serum Foundation – is this actually the best foundation of the year? Plus, our take on the Tarte CC Under Eye Corrector. ✨The truth about Mikayla Makeup’s POV Beauty Lip Ampoule & AMP Kit. We test the longevity, texture, and why this launch has been so polarizing on TikTok. ✨$6 Dupe vs. Designer: The viral ELF Sheer For It Blush Tint is the affordable dupe for ✨Benefit Benetint – we compare the wear, pigment, and application tips. ✨Primer showdown! Reviews of the Maybelline Poreless Jelly Primer and the viral hit Grown Alchemist Primer (millions of views!). ✨Primo supremo? Does the Dua Lipa Augustinus Bader Ula line live up to the hype? Plus, our take on the esthetician-beloved Ziip Dot Nano-current Acne Device ✨Fragrance fever? Carlene tries out the highly sought-after (and highly priced) white floral scent Parfums de Marly Valaya Exclusif. Shop everything mentioned in this video here: https://shopmy.us/collections/3119086 SACHEU | Lip Liner Stay-N Peel Off Lip Stain -P-Inked: https://go.shopmy.us/p-33996985 SACHEU | Cheek Stay-N Liquid Blush For Cheeks: https://go.shopmy.us/p-33996411 NYX Lip IV Hydrating Gloss Stain - Caramel Drip: https://go.shopmy.us/p-33917837 POV BEAUTY | Amp (K)it Lip Ampoule + Lip Pencil https://go.shopmy.us/p-33918211 E.L.F. COSMETICS | Sheer For It Liquid Blush Tint: https://go.shopmy.us/p-33918573 Benetint Rose-Tinted Lip & Cheek Stain: https://go.shopmy.us/p-33918926 VICTORIA BECKHAM BEAUTY | Colour Wash: https://go.shopmy.us/p-33919257 NATASHA DENONA | HY-GLAM Foundation: https://go.shopmy.us/p-33919712 NATASHA DENONA | HY-Glam Concealer: https://go.shopmy.us/p-33919847 SARAH CREAL BEAUTY | Face Flex Concealer https://go.shopmy.us/p-33920122 CASSAT BEAUTY La Pommade Retinoid Skin Ointment: https://go.shopmy.us/p-33920442 TARTE | CC Full Coverage Undereye Color Corrector: https://go.shopmy.us/p-33920568 CLÉ DE PEAU BEAUTÉ | Concealer Corrector: https://go.shopmy.us/p-33920879 TARTE | Shape Tape Concealer: https://go.shopmy.us/p-33921139 DUA By AUGUSTINUS BADER | Balancing Cream Cleanser: https://go.shopmy.us/p-33924184 DUA | Supercharged Glow Complex: https://go.shopmy.us/p-33924428 DUA | Renewal Cream https://go.shopmy.us/p-33924543 VICTORIA BECKHAM BEAUTY | Cell Rejuvenating Illuminator: https://go.shopmy.us/p-33924620 ZIIP | Ziip Dot Nanocurrent and Microcurrent Spot Treatment Device https://go.shopmy.us/p-33924789 (use code: BREAKING for 20% off) MAYBELLINE | Poreless Jelly Up to 24hr Hydrating Blur Primer: https://go.shopmy.us/p-33924938 MAYBELLINE | Grippy Serum Makeup Gripping Primer: https://go.shopmy.us/p-33925007 GROWN ALCHEMIST | Skin Defense Primer: https://go.shopmy.us/p-33925138 PARFUMS DE MARLY | Valaya Eau De Parfum: https://go.shopmy.us/p-33925441 PARFUMS DE MARLY | Valaya Exclusif Eau De Parfum: https://go.shopmy.us/p-33925647 PARFUMS DE MARLY | Delina Eau De Parfum: https://go.shopmy.us/p-33925732 Shop more of my favorite products here: https://shopmy.us/breakingbeautypodcast Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Links & Social Media: Get all product and episode details: https://breakingbeautypodcast.com/episode-recaps/ 🇺🇸Shop, and follow, our USA Amazon storefront for even more deals! https://www.amazon.com/shop/breakingbeautypodcast 🇨🇦Shop, and follow, our Canadian Amazon storefront for even more deals! https://www.amazon.ca/shop/breakingbeautypodcast Join the Breaking Beauty community: Instagram: https://www.instagram.com/breakingbeautypodcast/ Tiktok: https://www.tiktok.com/@breakingbeautypodcast Facebook Group: https://www.facebook.com/groups/1401081996684767 Substack Signup: https://substack.com/@breakingbeautypodcast Podcast Hotline: 1-844-227-0302 Hosts: Carlene Higgins: https://www.instagram.com/carlenehiggins/?hl=en and Jill Dunn: https://www.instagram.com/jilldunnbeauty/ Theme song, used with permission: Cherry Bomb by Saya: https://open.spotify.com/artist/5M60ox9b9C4RSPOYYQLTae?si=5fTy2nnTSCS-VsPrBl4hpg Produced by Dear Media Studio: https://dearmedia.com/ More about our podcast: “If you're going to trust anyone's beauty expertise, make it Breaking Beauty's founders, Jill Dunn and Carlene Higgins” - ELLE.com Get ready with us! We’re Jill and Carlene, two longtime beauty editors who have seen it all and swatched it all, and now we’re here to tell you what’s good every single Wednesday.