🚿 Kitsch Hair Founder Cassandra Morales Thurswell on The Secret to Creating Viral Beauty Products

Whether it’s the satin pillowcase, minimalist scrunchies or the viral, XL heatless rollers, there’s a good chance that you have a Kitsch favourite in your beauty routine already. Today, Founder and CEO Cassandra Morales Thurswell traces the brand’s humble beginnings, from selling handmade hair ties door to door at the tender age of 25 to creating a solid shampoo bar that sells every 5 seconds, to Kitsch’s status as one of the Most Innovative Brands of 2024, as deemed by Fast Company. Tune in to learn about: ✨How Cassandra created a multi-million dollar brand on optimism – without an MBA ✨What happens when you’re not a forward-facing founder (shy types, listen up!) ✨What it takes to earn “Woman-Owned” Certification ✨Why her new, filtered shower head is totally different from ones you’ve seen in the past (and how it can benefit your hair and skin!) ✨What is the Kitsch Beach House and can anyone rent it??! For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! OUAI Frizz-free up your schedule with OUAI. Go to TheOuai.com and enter promo code BEAUTY15 for 15% off any Ouai product. APOSTROPHE Apostrophe is an online platform that connects you with an expert dermatology team to get customized acne treatment for your unique skin. Get your first visit for only $5.00 at Apostrophe.com/BEAUTY when you use our code: BEAUTY. That’s a savings of fifteen dollars! This code is only available to our listeners. To get started, just go to Apostrophe.com/BEAUTY and click “Get Started” then use our code BEAUTY at sign up and you’ll get your first visit for only five dollars! ImPRESS ImPRESS NO GLUE Manis and imPRESS Press-On Falsies Lashes are getting ready game-changers. Both require NO GLUE-so there is no damage to your natural nails and lashes, no annoying dry times and no mess. Visit impressbeauty.com/breakingbeauty and use code “BREAKINGBEAUTY” at checkout for 25% off imPRESSManicure and Press-On Falsies. MACY’S Macy’s has partnered with Trust for Public Land’s Community Schoolyards. Together, they are helping bring more parks to more people by transforming vacant schoolyards into green spaces to help ensure healthy, livable communities for generations to come. You can donate online or in store, and learn more at macys.com/purpose.