Claudia Sulewski on Her Viral Self-Care Brand Cyklar, Early YouTube Fame & Her Skincare Secrets

Claudia Sulewski joins us this week on Breaking Beauty Podcast! The content creator, actress, and beauty entrepreneur got her start on YouTube at just 13 years old under the handle “BeyondBeautyStar,” becoming one of the OG beauty influencers online. Fast-forward to now, she’s grown her community to nearly 6 million followers, starred in indie films, Apple TV+’s Shrinking and launched her own body care brand, CYKLAR. We’re talking all about Claudia’s beauty journey—from growing up in the Midwest and landing a major hosting gig with Teen Vogue, to navigating content creation in 2025 and launching one of the sexiest self-care brands on the market. In this episode, we cover: ✨Claudia Sulewski’s early start as a beauty YouTuber and how her content has evolved from blue eye shadow tutorials to home renovating vlogs with her partner (musician Finneas O’Connell) over the years ✨Her experience working with Teen Vogue and the red carpet celebrity interview she’ll never forget ✨ The full story behind her brand CYKLAR, including a major rebrand after one year in business ✨Cyklar’s best-selling Sacred Santal Body Wash, her boyfriend’s fave scent in the lineup and what ✨Claudia thinks about Billie Eilish’s latest perfume! ✨The founder’s personal skincare and summer beauty routine, including her go-to LA beauty experts, treatments, and secrets to her glowing skin Shop everything mentioned in this video here: https://shopmy.us/collections/2101185 CYKLAR | Naked Neroli Sensorial Body Wash: https://go.shopmy.us/p-22825201 CYKLAR | Sacred Santal Sensorial Body Wash: https://go.shopmy.us/p-22825246 CYKLAR | Sex Musk Perfume Oil: https://go.shopmy.us/p-22825306 CYKLAR | Vanilla Verve Nutrient-Rich Body Cream: https://go.shopmy.us/p-22825346 CYKLAR | Glycolic Acid Exfoliating Body Spray: https://go.shopmy.us/p-22825377 CYKLAR | Naked Neroli Vitamin C Body Oil: https://go.shopmy.us/p-22891700 CYKLAR | Lactic Acid: https://go.shopmy.us/p-22825646 BENEFIT COSMETICS | Hoola Powder Bronzer: https://go.shopmy.us/p-22825701 BENEFIT COSMETICS | Benetint Cheek & Lip Stain: https://go.shopmy.us/p-22825796 CYKLAR | Crescent Nutrient-Rich Body Cream: https://go.shopmy.us/p-22825836 CYKLAR | Cedar Supreme Perfume Oil: https://go.shopmy.us/p-22825868 BILLIE EILISH | Your Turn Eau De Parfum: https://go.shopmy.us/p-22825976 GLOSSIER | Glossier You: https://go.shopmy.us/p-22826039 BEAUTY OF JOSEON | Beauty of Joseon Glow Replenishing Rice Milk Lightweight Hydration Toner: https://go.shopmy.us/p-22826108 RHODE SKIN | Glazing Milk: https://go.shopmy.us/p-22826159 PREQUEL | Half & Half: https://go.shopmy.us/p-22826188 BEAUTY OF JOSEON | Relief Sun Aqua-Fresh: https://go.shopmy.us/p-22826348 IOPE | Retinol Expert 0.1%: https://go.shopmy.us/p-22826399 MAKE BEAUTY | Skin Mimetic Concealer: https://go.shopmy.us/p-22826635 ARMANI | Luminous Silk Natural Glow Foundation: https://go.shopmy.us/p-22826755 CHANEL | Les Beiges Healthy Glow Bronzing Cream: https://go.shopmy.us/p-22826795 KOSAS | Brow Pop Clean Dual-Action Defining Eyebrow Pencil: https://go.shopmy.us/p-22826887 BENEFIT COSMETICS | Gimme Brow+ Volumizing Eyebrow Gel: https://go.shopmy.us/p-22827226 YVES SAINT LAURENT | Mini Couture Clutch Palette: https://go.shopmy.us/p-22827331 ILIA BEAUTY | Limitless Lash Mascara: https://go.shopmy.us/p-22827395 Shop more of my favorite products here: https://shopmy.us/breakingbeautypodcast Related episodes like this: Phlur Fragrance Founder Chriselle Lim on How‑To Make Your Perfume Last Longer, Her Favourite K‑Beauty Skincare Steal and Plastic Surgery Realness: https://www.youtube.com/watch?v=z8P31z8qmN0 Hailey Bieber’s Facialist Biba De Sousa On Debunking Breakout Triggers, Oil Cleanser Truths and Is Your Skincare Clogging Your Pores? https://www.youtube.com/watch?v=oV8UOqGj57o&t=14s The Power of “Midlights,” Why Demi‑Colour Is Your New BFF With Celebrity Hair Colourist Matt Rez: https://youtu.be/EUNvEalGCGM?si=5u3rbIJqHPEQ5js7 Links & Social Media: Get all product and episode details: https://breakingbeautypodcast.com/episode-recaps/ Join the Breaking Beauty community: Instagram: https://www.instagram.com/breakingbeautypodcast/ Tiktok: https://www.tiktok.com/@breakingbeautypodcast Facebook Group: https://www.facebook.com/groups/1401081996684767 Substack Signup: https://substack.com/@breakingbeautypodcast Podcast Hotline: 1-844-227-0302 Hosts: Carlene Higgins: https://www.instagram.com/carlenehiggins/?hl=en and Jill Dunn: https://www.instagram.com/jilldunnbeauty/ Theme song, used with permission: Cherry Bomb by Saya: https://open.spotify.com/artist/5M60ox9b9C4RSPOYYQLTae?si=5fTy2nnTSCS-VsPrBl4hpg Produced by Dear Media Studio: https://dearmedia.com/