The Business of Influence | Bild Expo 2025

Latasha James is the Founder and Creative Director of James + Park Creative, a social-first video marketing firm. She knows the ins and outs of the business side of social media. Latasha shares her tips on how you can grow your business and make the same amount of money as a major influencer but as a micro influencer. Sponsored by Slash MGMT Want more Bild Expo? Watch our playlist ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z9DCtyVPiEk-oz5JNVChpQA If you're just interested in the Content Creation stage, we have a playlist for that too ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z-D5iu23egacCWW31CG_cgT More from Latasha James: -https://www.latashajames.com/ -https://www.instagram.com/thelatashajames/ -https://www.tiktok.com/@thelatashajames -https://www.linkedin.com/in/latashajames/ -@thelatashajames 0:00 Intro - About Latasha 3:16 Kajabi report if influencer income 4:38 Latasha's 2024 revenue stream 6:14 The creator trifecta 7:28 Offer a service 13:34 Create a product 17:51 Work with a brand 25:42 Closing 26:21 Q&A Learn more about the B&H Event Space: http://bhpho.to/BHEventSpace Head to the main B&H Photo YouTube Channel! https://www.youtube.com/c/BandH Learn audio on our Pro Audio Channel: https://www.youtube.com/@BHProAudio Shop @ B&H: https://www.bhphotovideo.com/ Follow us on Social Media - https://www.instagram.com/bhphoto/ - https://twitter.com/bhphotodaily - https://www.facebook.com/bheventspace/ #BHBildExpo #BildExpo #ContentCreation