Storytelling That Sells: Crafting Unforgettable Content | Bild Expo 2025

You don't have to make boring content to get the information across. You can still be creative and successful simply by creating an emotional impact through the art of storytelling. We have a panel of creators with successful platforms for storytelling and staying true to their craft. Sponsored by Panasonic Want more Bild Expo? Watch our playlist ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z9DCtyVPiEk-oz5JNVChpQA If you're just interested in the Photography Stage, we have a playlist for that too ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z96yHPcj6LHuq1qyz3IsBXq More from Mylene Mae: -https://www.instagram.com/mylenesmind/ -https://mylenesmind.beehiiv.com/ -@mylenesmind More from Beth Saravo: -https://www.instagram.com/baeth -http://www.bethsaravo.com/ Matthew Sutherland: -https://www.instagram.com/matrimonyfilms/ -https://www.matrimony-films.com/ 0:00 What makes a piece of content unforgettable 1:40 When a project actually makes a difference 2:55 The difference between a story vs. information 4:12 Emotional impact 5:49 How they first started to focus on storytelling 8:58 How creators evolve 14:02 Keeping that artistic voice 15:32 Creating content that moves people 19:05 What formats are gaining traction 23:26 Unconventional advice 27:05 Q&A Learn more about the B&H Event Space: http://bhpho.to/BHEventSpace Head to the main B&H Photo YouTube Channel! https://www.youtube.com/c/BandH Learn audio on our Pro Audio Channel: https://www.youtube.com/@BHProAudio Shop @ B&H: https://www.bhphotovideo.com/ Follow us on Social Media - https://www.instagram.com/bhphoto/ - https://twitter.com/bhphotodaily - https://www.facebook.com/bheventspace/ #BHBildExpo #BildExpo #ContentCreation