Content creators James Tralie and Grace Wells know all about getting the viewers' attention in the first seconds. James is a producer for NASA, and Grace is known for her viral series, “Making Epic Commercials for Random Objects.” James and Grace talk about their thought process and how they created that "Visual Hook." Sponsored by Palette Want more Bild Expo? Watch our playlist ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z9DCtyVPiEk-oz5JNVChpQA If you're just interested in the Main stage, we have a playlist for that too ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z-xjheIR6ryYfdwnkwzGGGn More from James Tralie: -https://www.jamestralie.com/ -https://www.instagram.com/james_films/ -https://www.tiktok.com/@jamestralie -@James_Films More from Grace Wells: -https://www.instagram.com/gracewellsphoto/ -https://www.tiktok.com/@gracewellsphoto -@GraceWells 0:00 Intro 1:30 How James and Grace became creators 3:20 Making the visual hook 5:18 The creative thought process 9:30 Post production workflow 12:01 Making the visual hook for different platforms 14:03 Not giving into the algorithm 15:32 Advice for new creators 17:38 Color, design, and other creative elements 19:28 Q&A Learn more about the B&H Event Space: http://bhpho.to/BHEventSpace Head to the main B&H Photo YouTube Channel! https://www.youtube.com/c/BandH Learn audio on our Pro Audio Channel: https://www.youtube.com/@BHProAudio Shop @ B&H: https://www.bhphotovideo.com/ Follow us on Social Media - https://www.instagram.com/bhphoto/ - https://twitter.com/bhphotodaily - https://www.facebook.com/bheventspace/ #BHBildExpo #BildExpo #ContentCreation

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