Keeping it Real: Building a Personal Brand Through Authenticity | Bild Expo 2025

Being on social media, sometimes it’s tough to find true authentic content. But it’s creators like Barbara Jones, Tyshon Lawrence, and Jenna Sinatra who are all about authenticity. In this panel, they discuss how to be a successful content creator and still stay true to themselves. Want more Bild Expo? Watch our playlist ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z9DCtyVPiEk-oz5JNVChpQA If you're just interested in the Content Creation stage, we have a playlist for that too ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z-D5iu23egacCWW31CG_cgT More from Barbara Jones: https://www.outshinetalent.com -https://www.linkedin.com/in/barbarajones -https://www.instagram.com/barbarajones/ More from Tyshon Lawrence: -https://www.instagram.com/tyshonlawrence/ -https://www.tiktok.com/@tyshonlawrence -@tyshonlawrence5958 More from Jenna Sinatra: -https://www.instagram.com/jenna.sinatra/ -https://www.tiktok.com/@jennasinatra -@jenna_sinatra 0:00 Intro 1:16 What is authenticity to you? 3:22 Building a community without holding back 7:03 Other creators mimicking your content and not giving credit 8:20 How can the community help keep you grounded 13:03 Sponsored & branded content 20:54 Experimenting 24:18 Advice for new creators 26:05 Dealing with burnouts 29:50 How to pivot to new ideas 35:31 What do they want to be remembered for 37:21 Closing thoughts / Q&A Learn more about the B&H Event Space: http://bhpho.to/BHEventSpace Head to the main B&H Photo YouTube Channel! https://www.youtube.com/c/BandH Learn audio on our Pro Audio Channel: https://www.youtube.com/@BHProAudio Shop @ B&H: https://www.bhphotovideo.com/ Follow us on Social Media - https://www.instagram.com/bhphoto/ - https://twitter.com/bhphotodaily - https://www.facebook.com/bheventspace/ #BHBildExpo #BildExpo #ContentCreation