Creativity & Connection: Finding Success on Snapchat | Bild Expo 2025

Snapchat was the first social platform to create stories, giving creators a new way to share everyday moments and authentically connect with their audiences. Our creators panel discusses how the platform has helped them stay true to their brand, grow their communities, and achieve lasting success. Sponsored by Snapchat Want more Bild Expo? Watch our playlist ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z9DCtyVPiEk-oz5JNVChpQA If you're just interested in the Content Creation stage, we have a playlist for that too ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z-D5iu23egacCWW31CG_cgT More from Marissa Hill: -https://shadestudios.com/ -https://www.instagram.com/shadetv247/ -https://www.instagram.com/marissaehill/ -https://www.snapchat.com/add/shadetv247 -@ShadeTV247 More from Katie Feeney: -https://www.instagram.com/katiefeeneyy -https://www.tiktok.com/@katiefeeneyy -https://story.snapchat.com/u/katiefeeney -@KatieFeeney More from Olav Stubberud: -https://www.instagram.com/olav -https://www.instagram.com/basic.byolav/ -https://www.tiktok.com/@prettyboiolav -@prettyboiolav 0:00 Intro 1:58 How each panelist got started as a creator 7:00 How Snapchat better their brand & platform 12:13 What resinates with their audience 16:02 Content on Snapchat compared to other platforms 18:54 The different tools of Snapchat 23:59 Giving a unique BTS look 24:59 Balancing content that is true to them with trends and brands 32:40 Evolving with future content creation 38:27 Q&A Learn more about the B&H Event Space: http://bhpho.to/BHEventSpace Head to the main B&H Photo YouTube Channel! https://www.youtube.com/c/BandH Learn audio on our Pro Audio Channel: https://www.youtube.com/@BHProAudio Shop @ B&H: https://www.bhphotovideo.com/ Follow us on Social Media - https://www.instagram.com/bhphoto/ - https://twitter.com/bhphotodaily - https://www.facebook.com/bheventspace/ #BHBildExpo #BildExpo #ContentCreation