Cinematic Magic: Techniques for Next-Level Content | Bild Expo 2025

Ash Xu is a producer & creator, excelling in various forms of creative expression. Ash discusses her creative process working with various brands and gives advice to up-coming creators. Sponsored by Palette Want more Bild Expo? Watch our playlist ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z9DCtyVPiEk-oz5JNVChpQA If you're just interested in the Content Creation stage, we have a playlist for that too ➡️ https://www.youtube.com/playlist?list=PLzQOzWdTY-z-D5iu23egacCWW31CG_cgT More from Ash Xu: -https://www.instagram.com/ashhasacamera/ -https://www.tiktok.com/@ashhasacamera -@ash-xu 0:00 Intro 0:51 How Ash started 2:40 Defining cinematic magic 5:07 The creative process & working with brands 11:35 Keeping your style consistent 13:02 Gear 17:22 Framing for vertical & horizontal 19:40 Working with the wrong gear 21:24 Balancing the audience & brand content 22:40 The one rule for content creation 23:59 Roadblocks 26:00 Evolving work 27:50 New creator advice 29:43 Q&A Learn more about the B&H Event Space: http://bhpho.to/BHEventSpace Head to the main B&H Photo YouTube Channel! https://www.youtube.com/c/BandH Learn audio on our Pro Audio Channel: https://www.youtube.com/@BHProAudio Shop @ B&H: https://www.bhphotovideo.com/ Follow us on Social Media - https://www.instagram.com/bhphoto/ - https://twitter.com/bhphotodaily - https://www.facebook.com/bheventspace/ #Bild #BildExpo #ContentCreation