Things I'm Glad I Didn't Know Before Starting a Company | The Shoe Business | Episode 4

In this episode, I want to share a concept I once heard: If we knew how hard something would be, we might not take the journey's first step. However, knowing how far we've come, we wouldn't change anything about it. Check out our running shoes: https://atreyu.com/ Episode Timestamps: 00:00 intro 00:46 Gritty supply chain details 03:10 Accounting and finance 05:10 Marketing and Target Audience 08:57 Critique and Constructive Criticism 11:45 Outro Series Description: In 2019, Michael Krajicek, a sober age-group triathlete, former hot dog salesman, and gigging musician decided to create a shoe brand called Atreyu that embodies the spirit of his values: simplicity, creativity, and athletic performance. This first-person vlog offers a behind-the-scenes look at the world he created to inspire and inform athletes, entrepreneurs, and goal-setters. Thank you for watching and your feedback! _michael