Sock Liner Prototypes | Shoe Business | Episode 3

In this episode, we take a journey through a few days of off-season training for IRONMAN Texas in 2024, a dip in Barton Springs with the Atreyu Run Club, and a review of some eTPU molded sock liner prototypes with a DIY revision to save some time. Thanks for watching! Check out our running shoes: https://atreyu.com/ Episode Timestamps: 00:00 intro 00:55 offseason workout recap 03:53 Paul Carrozza's garment workshop 05:50 barton springs post-run plunge 07:20 Sock Liner Prototype assessment 11:30 DIY revision to sock liner prototype 18:50 Episode outro Series Description: In 2019, Michael Krajicek, a sober age-group triathlete, former hot dog salesman, and gigging musician decided to create a shoe brand called Atreyu that embodies the spirit of his values: simplicity, creativity, and athletic performance. This first-person vlog offers a behind-the-scenes look at the world he created to inspire and inform athletes, entrepreneurs, and goal-setters.