shoe business | episode 2 | confirming the Race Model shoes

In 2019, Michael Krajicek, a sober age-group triathlete, former hot dog salesman, and gigging musician decided to create a shoe brand called Atreyu that embodies the spirit of his values: simplicity, creativity, and athletic performance. This first-person vlog offers a behind-the-scenes look at the world he created to inspire and inform athletes, entrepreneurs, and goal-setters. Check out our running shoes: https://atreyu.com/ Timestamps: 00:00 intro 00:45 Quick overview of the design process 03:50 Picking up shoe samples from the mailbox 04:38 The confirmation inspection 11:52 Video walk-around of the confirmation pairs