custom T screen print + Race Model production shoes | The Shoe Business | Episode 11

Custom T Purchase Link: https://atreyu.com/products/custom-t-no-2-fear-the-underdog In this episode, I try to make a post-run coffee drink (and fail miserably at flavor), design and print about 35 custom T-shirts to kick off the Race Model product launch festivities, and inspect shoes from the production line that will end up on the feet of folks who will tell the world know if they're worth the moolah. I also sing a little John Anderson style parody of the song "Strawberry Milk." Please enjoy. For shoes, check out: https://atreyu.com/ Episode Timestamps: 00:00 intro 00:14 making an electrolyte-based coffee drink 01:37 ode to strawberry milk 02:08 Screen print setup part 1 (screen burning) 04:20 graphic design and printing screenprint transparency 06:10 Inspecting production Race Model shoes from the production line 13:10 Screen print setup part 2 (burning the image into the screen) 15:35 Test print and final production time 16:56 Screen print done and time to cure the ink For supplemental auditory goodness, check out the podcast "Keep Going" with coach Steve Sisson and Michael HERE: https://open.spotify.com/show/3VL3EE6UdUKil7Tc7mzCL9?si=74d75cf6660a497f Series Description: In 2019, Michael Krajicek, a sober age-group triathlete, former hot dog salesman, and gigging musician decided to create a shoe brand called Atreyu that embodies the spirit of his values: simplicity, creativity, and athletic performance. This first-person vlog offers a behind-the-scenes look at the world he created to inspire and inform athletes, entrepreneurs, and goal-setters. Thank you for watching and your feedback! _michael