The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one. You will discover: ✅ Building AI-powered paywalls that actually convert ✅ Running pricing experiments without the guesswork ✅ Why the best marketing happens inside your app ✅ The overlooked power of discounting ✅ How to build like the top 1% — even as a solo founder Learn More: Get more out of your paywall with: https://tryhelium.com/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** Level up your mobile app growth with AppsFlyer — the trusted platform for accurate, privacy-ready marketing insights. Book a demo: https://www.appsflyer.com/start/demo/?utm_source=influencers&afc_source=influencers&utm_medium=referral&afc_medium=referral&utm_campaign=app_masters_as&afc_campaign=app_masters_as&utm_term=app_masters_YT&afc_term=app_masters_YT Build your app without code: (Use this code and enjoy $500 off on their plans) https://start.ambitiouslabs.io/appmasters?utm_campaign=appmasters *************** Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: / stevepyoung TikTok: / stevepyoung Twitter: / stevepyoung Facebook: / appmastersco Blog: http://www.appmasters.com/blog *************** Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: / stevepyoung TikTok: / stevepyoung Twitter: / stevepyoung Facebook: / appmastersco Blog: http://www.appmasters.com/blog ***************