New Monetization Model That Turns Churned Users into Revenue

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models. You will discover: ✅ How developers can turn churned users into paying subscribers ✅ The psychology of user retention and what triggers reactivation ✅ Why traditional monetization models are broken for consumer apps ✅ How Encore’s SDK simplifies subscription monetization Learn More: Explore Encore https://encorekit.com/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ TIMESTAMPS: 00:00 Intro 01:04 Guest Intro: Michael Gantz 01:38 Origin Story & Pivot 04:19 Fixing Subscription Declines 05:42 Free Trial Recovery Model 07:01 Unit Economics Shift 08:04 Trial Users & LTV 11:01 When to Trigger Offers 17:25 Notification Strategy 19:04 SDK & Revenue Model 24:26 Best-Performing Extension Offer 33:37 Extended Trials Strategy 35:17 Retention & Re-Engagement 38:52 App Audit: AI App 46:50 App Audit: Fitness App 54:31 Closing & Next Episode ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* 🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************