How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵 In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration. Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue. You’ll discover: ✅ How music impacts user behavior & session length ✅ Real-world data: 1.7x–2.5x lift in D90 retention with music ✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more) ✅ The hidden challenges of licensing—and how Feed.fm solves them ✅ Practical tips to integrate music into your app without huge costs Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying. Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit ⁠https://web2wave.com/⁠ to create your web2app funnel for free. ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR *************** Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************