How She Scaled to 7M+ Installs on Google Play as an Indie Developer

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub. She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition. We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps. You will discover: ✅ How to scale an Android app using Google Ads and ASO ✅ Why most indie developers fail with Google Ads and how to fix it ✅ How to launch AI-powered apps without a big team ✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob Learn More: Connect with her: https://www.linkedin.com/in/fatemeh-vahdatpour/ *************** Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: https://shorturl.at/uJmak Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. *************** Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog *************** #appgrowth #appmarketing #googleads