From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice. We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle. You’ll Learn: ✅ How to choose the right creators for your app genre ✅ What to include in a killer influencer brief ✅ Budgeting strategies—from $500 to six-figure campaigns ✅ How to track success with MMP links, attribution & in-game KPIs ✅ Building long-term creator partnerships that drive ROI Learn More: https://www.linkedin.com/in/marion-balinoff/ *************** Winning big with influencers – A comprehensive guide for app marketers: https://shorturl.at/titWE Influencers unpacked: https://youtube.com/playlist?list=PLTkWFRcH27jzsLpOIwZ35JpP0sxWOoH3z&si=1Zs1BfmfCUDeeez- Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** Level up your mobile app growth with AppsFlyer — the trusted platform for accurate, privacy-ready marketing insights. Book a demo: https://www.appsflyer.com/start/demo/?utm_source=influencers&afc_source=influencers&utm_medium=referral&afc_medium=referral&utm_campaign=app_masters_as&afc_campaign=app_masters_as&utm_term=app_masters_YT&afc_term=app_masters_YT Build your app without code: (Use this code and enjoy $500 off on their plans) https://start.ambitiouslabs.io/appmasters?utm_campaign=appmasters *************** Get training, coaching, and community: https://appmastersacademy.com/