App Growth Roadmap: Which Marketing Channels Work at Each Stage

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps. Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success. Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels. You will discover: ✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok ✅ How portfolio growth differs from scaling a single app ✅ How to set up your social media channels to fuel app installs ✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage ✅ The #1 mistake founders make when transitioning to paid marketing Learn More: Check out: https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178 Connect with Ben: https://www.linkedin.com/in/boonya-kitpitak/ Join App Founders Community: https://appfounders.co/ ********************************************* SPONSORS You don’t need a big team or budget to succeed in ASO. ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform. And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ⁠http://bit.ly/49y6rEP⁠ ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: ⁠https://tinyurl.com/43hda5tf⁠ ********************************************* Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************