In this conversation, Anika Aggarwal and Kaya Marriott discuss the evolution of content creation, focusing on platforms like Pinterest and YouTube. Kaya shares her journey from blogging to becoming a content creator, emphasizing the importance of leveraging different platforms for traffic and engagement. They explore strategies for creating engaging content, understanding ROI on Pinterest, and the balance between evergreen and trend-based content. Check out Kaya's YouTube: @CreatingwithKaya Join the community: https://www.instagram.com/anikaagg 👉 Subscribe and listen wherever you get your podcasts. https://apple.co/3E0chBO

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