Digital Marketing News Recap - October 2025

​@almcorp "What a WILD two weeks in digital marketing! From Google's record-breaking earnings to Meta's AI spending spree, Chrome's security shake-up, and a game-changing new AI marketing tool - October 15th through 31st was PACKED! Let's dive into everything you need to know!" "First up - Google just CRUSHED IT with their Q3 earnings! They hit $102.3 BILLION in revenue - their FIRST $100 billion quarter EVER! But here's the real story: AI Mode and AI Overviews are DRIVING search growth, not replacing it. AI Mode queries DOUBLED in Q3, hitting 75 million daily active users across 40 languages. CEO Sundar Pichai called it an 'expansionary moment for Search' - and the numbers back it up. Google Search revenue alone? $56.6 billion! And they're investing up to $93 billion in AI infrastructure through 2025. This is NOT a test anymore - AI search is here to stay!" "Meanwhile, Meta's Q3 story is... complicated. They reported $51.2 billion in revenue - a 26% increase - but their stock TANKED 11% in the worst single-day drop in 3 years. Why? Massive AI spending that's making investors nervous. But here's the BIG win for marketers: Meta's AI-powered ad tools hit a $60 BILLION annual run rate! Over 20% more advertisers are using their video-generation tools. Plus, Meta now uses data from conversations with their AI to target ads - giving you better audience insights than ever before. Starting December 16th, this becomes standard across the platform." "On October 28th, Google dropped a MAJOR announcement for website owners: Starting October 2026, Chrome will warn users BEFORE loading ANY HTTP site! Chrome 154 will enable 'Always Use Secure Connections' by default. If you're still running HTTP in 2026, users will see a scary security warning every time they try to visit your site. With 95-99% of sites already on HTTPS, you've got ONE YEAR to make the switch. Don't wait - your traffic depends on it!" "Here's a big one for small businesses: Google Labs and DeepMind just launched Pomelli - a FREE AI marketing tool that's absolutely incredible! It scans your website to create your 'Business DNA' - your colors, fonts, tone, and style. Then it generates campaign ideas AND creates branded social posts, ads, and graphics - all fully editable! It's available NOW in beta in the US, Canada, Australia, and New Zealand. Small business owners, this is YOUR moment!" ChatGPT now lets users buy products directly through the platform - starting with Etsy. E-commerce is coming to AI! Google is deprecating Call-Only Ads in February 2026 - switch to call assets in Responsive Search Ads NOW. Meta is retiring Advantage Shopping Campaigns and Advantage App Campaigns - they're merging into Advantage+ campaigns. Instagram FINALLY fixed the Story reach bug that was hurting frequent posters! And Pinterest launched Top of Search ads plus Local Inventory ads - major moves for visual marketers!" [2:40-3:00 - OUTRO/CTA] Visual: Channel branding, upcoming content teaser "That's your October 15-31 digital marketing recap! The AI revolution is accelerating FAST, platform updates are non-stop, and the tools keep getting better. Subscribe now !!