These 5 Podcasters added video: here's what happened

Should you add video to your podcast? Here's what ACTUALLY happens when 5 podcasters made the switch 🎥 Right, so everyone's banging on about video podcasting these days, aren't they? "You MUST be on YouTube!" they say. "Video is the future!" they shout. But what actually happens when you add cameras to your podcast setup? I've dug into the real experiences of 5 podcasters who made the leap - and the results might surprise you. We're talking proper case studies here, not just hype and theory. From Darren Lake who saw 3.5x audience growth in 18 months, to John who spent £300+ per episode before pulling back to audio-only. Some found their groove, others discovered it wasn't worth the hassle. Resources mentioned: 🎯 Get help with your podcast: https://www.thepodcasthost.com/help 🎓 Join our Academy: https://www.thepodcasthost.com/academy 📖 View the full post with links to all podcasts: https://www.thepodcasthost.com/business-of-podcasting/impact-of-adding-video-to-podcasts/ What you'll discover: 1. The hidden time costs (spoiler: it's way more than just "adding a camera") 2. Why some formats work better for video than others 3. The unexpected benefits that have nothing to do with download numbers 4. When to stick with audio-only (and why that's perfectly fine!) 5. Smart ways to use video platforms without committing to full episodes I've also thrown in lessons from Cal Newport, Andrea Jones, and other podcasters who've tested the waters. Bottom line: Video isn't a magic bullet, and it's definitely not for everyone. But if you're curious about whether it could work for YOUR show, this deep dive will help you make that decision with your eyes wide open. Drop a comment below - are you thinking about adding video to your podcast? What's holding you back? Timestamps: 0:00 - Intro: The video podcasting debate 0:34 - Case Study 1: Darren Lake (1% Better Runner) 3:56 - Case Study 2: John (Disruptor Podcast) 6:52 - Case Study 3: Dee Carry (Travel and Podcast) 8:48 - Case Study 4: Matty Landown (How Not to Get Sick and Die) 10:53 - Case Study 5: Joe Cassabona (Streamlined Solopreneur) 13:52 - Key lessons learned 19:03 - Final thoughts #podcast #videopodcast #youtube #podcasting #podcastgrowth