Grow Your Podcast Audience: Collaboration, Community, & Advertising

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchandise as a marketing tool, rather than just a monetisation strategy, and shares practical insights on engaging with your podcast community. Mentioned • Work with us (https://www.thepodcasthost.com/help) • Podcast Growth: the book (https://www.thepodcasthost.com/podcastgrowthbook/) • How to run a podcast listener survey (https://www.thepodcasthost.com/business-of-podcasting/growing-your-podcast-with-an-audience-survey/) • Rephonic 3D audio graph (https://rephonic.com/graph) • How to make a podcast trailer (https://www.thepodcasthost.com/promotion/creating-a-promo-trailer/) • SparkToro (https://sparktoro.com/) • Podcast Marketing Magic newsletter (https://podcastmarketingmagic.substack.com/p/podcast-marketing-and-publishing-8c5) (co-hosted episode tip) • How to get booked on a podcast (https://www.thepodcasthost.com/podcraft-podcast/how-to-get-booked-as-podcast-guest/) • How to be a great podcast guest (https://www.thepodcasthost.com/podcast-interviews/how-to-be-a-great-podcast-interviewee/) • How to advertise your podcast (https://www.thepodcasthost.com/promotion/podcast-advertising/)